Nbsp; nbsp; nbsp; nbsp; nbsp; nbsp; laser lamp as a high-tech cutting-edge technology, in terms of technical support requirements are very high, not ordinary advertising companies can master and manipulate. At present, most of the forms of laser advertising in the region have the background of direct participation of high-tech enterprises.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; laser lamp advertising applications, mainly using some simple laser light as a backdrop. In the promotion and application of laser 3D holography, the response of the industry market is not positive enough. Laser is a kind of outdoor advertisement expression means of our outdoor advertisement, we have carried on the necessary attention to this.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; laser technology in outdoor advertising applications, there are time limitations. First of all, laser is a kind of light, its effect is very bad during the day, so it can only play its charm at night. Secondly, limited by the technical requirements of laser itself, the form of expression is single. According to our understanding, only the application of laser three-dimensional holographic imaging technology can break through the single form of expression, but there are still many technical problems in the outdoor application of three-dimensional holographic imaging technology, the effect is not obvious. Thirdly, the high technical content of laser lamp, high advertising costs, generally not easy to be accepted by the market. In the special zone, only a few advertisers adopt this form.
What is laser advertising (show)
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; laser advertising (show) is the latest advertising media, which can be projected on urban buildings, and difficult to set up advertising on the mountains, lakes, water curtain and other places, projecting a huge picture, animation and text, to achieve advertising purposes.
Nbsp; Mountain Laser Advertising (Show) with high-power laser light projected on the stone or more flat mountain forest surface to form a three-dimensional picture, the picture is magnificent, strong three-dimensional, give people a shock, unforgettable feeling. It can be used for enterprise promotion, large-scale events, outdoor advertising. This form often has an unexpected effect in the application process.
The application place of laser advertising
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; outdoor advertisement laser lamp is a kind of outdoor advertisement which uses optical scanner to scan laser into various kinds of words, patterns, animation and other advertisements on the outer wall of high-rise building in a linear form, and forms a very visual impact at night. Laser is characterized by strong penetration, its projection distance can be greater than 1500 meters, through different media, can make different stereoscopic effect, high imaging contrast, simple operation, easy installation, low power consumption.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; after a long period of practice, it has been proved that the advertisement is usually used in the following places, and the effect is quite good: < br />.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; places with
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; large-scale promotional activities: concerts, parties, products, major celebrations, etc. < br /> etc.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nb
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; special places: sports venues, gauze nets, natural or artificial smoke screens, etc.
The advantage of laser advertising is
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; huge display area: can be from the wall and the mountain within 1000-1500 meters to project a huge advertisement of more than 5,000 square meters, its effective contact surface is difficult to achieve other traditional outdoor advertising, in the shaping of brand image and other applications have obvious advantages.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; up to the rate: novel media forms, huge advertising area, animation and special effects of the application, according to the application in major cities after the survey, up to 80%, effectively improve the quality of exposure value.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; low cost: for traditional media (neon lights, light boxes, spotlight billboards, etc.), outdoor advertising laser lights only need to spend the cost of dedicated software, can be freely edited or changed to the projection content, save a lot of space settings, screen production costs, Advertising costs are greatly reduced.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; high volume rate: the projection content is stored by SD card or computer hard disk, through continuous circular playback, fully convey advertising information, and can deduce advertising creative stories, attract pedestrians to stop and watch, greatly improve the arrival rate and memory rate.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; flexible / efficient delivery: in today's market, product updates are changing with each passing day, competition has been calculated on a daily basis, which requires a highly replaceable advertising media. Projection advertising can be released in a few minutes or change the content of advertising, very suitable for the efficient operation of the modern market.
Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; environmental protection: laser advertising uses optical imaging, consumes very little, almost no impact on the surrounding environment. However, every time the traditional media releases or changes the picture, it must be re-invested in one-time construction, there is no replaceability.
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